older projects
MIXED PROJECTS
FULLERTON FREE— REBRAND
When EvFree was looking to change its name to Fullerton Free, I was hired onto the team to rebrand their logo, look, and feel. The previous logo and design elements focused on the city's history in connection to railroads. However, as the AD, I wanted to bring a warmer, natural look to the branding. This rebrand was a fresh start, top-to-bottom, and I am honored to have been the AD and designer for the whole process.
You can see the full brand book [HERE].ROLE
AD + DESIGNER
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FULLERTON FREE— 2019
BRANDING
FULLERTON FREE— DESIGN
For this project, I needed to have an artistic response to the upcoming teaching series; I was tasked to make something big and impactful. This 40-foot-wall came from that simple prompt. I crafted designs using famous art pieces in-front of the nautical India flag. This flag means "I'm coming along-side of you" and "I'm changing course." I saw this teaching series as a chance for the Fullerton Free community to join together and change course.After printing these designs and building the giant wall, my team and I wheat-pasted and spray painted this piece together.ROLE
AD + DESIGNER
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FULLERTON FREE— 2018
BRANDING
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5.11 TACTICAL
5.11 Tactical produces gear and clothing for first responders and military. Additionally, 5.11 produces apparel for outdoor, off-duty, and gym adventures. During my time at 5.11, I was a key member of the marketing design team; producing ads, lookbooks, and packaging. I assisted in the creative process of video ads and design initiatives. Additionally, I led photo shoots for products and retail openings and art directed for social media ads.ROLE
DESIGNER
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5.11 2017
BRAND
external links
(instagram, email, for a rainy day, resume, spotify)