TACO BELL
PROJECT DETAILS
Taco Bell had a big idea: to take over the country's biggest Super Bowl party and serve the big-ass Mexican Pizza to all the guests. This product would steal the show at an event featuring a Drake performance, with celebrities in attendance and an overload of Taco Bell.
I jumped in to art direct this project, which was a beast to wrangle. We brainstormed countless concepts for both branding and the event itself, pitching big-ass ideas to ensure it would be a night to remember. The night was a success, it truly looked like it was a Taco Bell party even though we were merely sponsors.
The following day, we kept the party going by bringing Big Ass Mexican Pizzas, drinks, and tons of merch to people's Super Bowl parties.
This event remains one of my favorites to work on, and I'm incredibly proud of my contributions. Art directing, ideating, designing, and capturing this amazing event was a thrill. However, I was just one of many amazing creatives and managers involved in this big-ass project. Check out the credits below to see all the badass people who made it happen.
PROJECT DETAILS
Taco Bell had a big idea: to take over the country's biggest Super Bowl party and serve the big-ass Mexican Pizza to all the guests. This product would steal the show at an event featuring a Drake performance, with celebrities in attendance and an overload of Taco Bell.
I jumped in to art direct this project, which was a beast to wrangle. We brainstormed countless concepts for both branding and the event itself, pitching big-ass ideas to ensure it would be a night to remember. The night was a success, it truly looked like it was a Taco Bell party even though we were merely sponsors.
The following day, we kept the party going by bringing Big Ass Mexican Pizzas, drinks, and tons of merch to people's Super Bowl parties.
This event remains one of my favorites to work on, and I'm incredibly proud of my contributions. Art directing, ideating, designing, and capturing this amazing event was a thrill. However, I was just one of many amazing creatives and managers involved in this big-ass project. Check out the credits below to see all the badass people who made it happen.
PART 001 - BRANDING
PART 002 - PROMO
PART 003 - THE EVENT
PART 004 - THE AFTERPARTY
credits
creative direction - chris selter
creative direction - julia cadar
photography - renee bones
design - adam nolan
design + photo - winston elliott
design - harry diaz
design - john viet-triet nguyen
account lead - sam carlino
account - alex minton
account - chelsea lancaster
copy - andrew merryman
assistent photo - bella garcia
external links
(instagram, email, for a rainy day, resume, spotify)