TACO BELL
PROJECT DETAILS
I played a key role in the Taco Bell x Crocs collaboration, overseeing the design of the Taco Bell branded Mellow Slides and packaging as well as art directing the social campaign.
I directed the photo shoot to align with the vision of both Crocs and Taco Bell. Additionally, I shot, directed, and edited the campaign videos. The collaboration proved highly successful, with the Taco Bell x Crocs Mellow Slides becoming Crocs' best-selling collaboration, selling out within an hour.
PROJECT DETAILS
I played a key role in the Taco Bell x Crocs collaboration, overseeing the design of the Taco Bell branded Mellow Slides and packaging as well as art directing the social campaign.
I directed the photo shoot to align with the vision of both Crocs and Taco Bell. Additionally, I shot, directed, and edited the campaign videos. The collaboration proved highly successful, with the Taco Bell x Crocs Mellow Slides becoming Crocs' best-selling collaboration, selling out within an hour.
PART 001 - SHOE DESIGN
first draft
final designs
PART 002 - SOCIAL PHOTO
PART 003 - SOCIAL VIDEO
videos shot and edited by me
creative credits
creative direction - brandon bale
social design - viv zoechling
photography - renee bones
second photography - bella garcia
social creative direction - julia cadar
bts photography - chuck pebenito
hair + makeup - huani ostendi
styling - ingrid aguilar beaudoux
external links
(instagram, email, for a rainy day, resume, spotify)