TACO BELL
PROJECT DETAILS
Dragon Paradise, Taco Bell's exclusive follow-up soft drink after Baja Blast, became my focus when the Brisk team handed it to me. Treating it as my own, I created the iconic Dragon Paradise wordmark and a logo that's now synonymous with the brand. I shaped a consistent look and feel featured on soda machines in all U.S. Taco Bells—many of these signs are still at most locations today.
Simultaneously, I led a targeted social campaign, themed as a summer rebellion between friends. Working closely with a photographer, I ensured each image aligned with my vision. Additionally, I shot and edited campaign videos that played a pivotal role in promoting the new drink.
PROJECT DETAILS
Dragon Paradise, Taco Bell's exclusive follow-up soft drink after Baja Blast, became my focus when the Brisk team handed it to me. Treating it as my own, I created the iconic Dragon Paradise wordmark and a logo that's now synonymous with the brand. I shaped a consistent look and feel featured on soda machines in all U.S. Taco Bells—many of these signs are still at most locations today.
Simultaneously, I led a targeted social campaign, themed as a summer rebellion between friends. Working closely with a photographer, I ensured each image aligned with my vision. Additionally, I shot and edited campaign videos that played a pivotal role in promoting the new drink.
PART 001 - BRANDING
img. 001 — final wordmark
img. 002 — wordmark sketch
img. 004 — soda translight design
img. 003 — soda translight on location
img. 006 — digital menuboard
img. 005 — outdoor signage
PART 002 - SOCIAL PHOTO
PART 003 - SOCIAL VIDEO
videos shot and edited by me
creative credits
brand creative direction - brittany binnig
social creative direction - julia cadar
menu photography - renee bones
menu photo ad - chuck pebenito
social photography - bella garcia
models - tony rangel + josh durant
external links
(instagram, email, for a rainy day, resume, spotify)