TACO BELL®
  1. DRAGON PARADISE
  2. APPAREL/UNIFORMS
  3. B.A. MEXICAN PIZZA
  4. CROCS X T.B.
  5. PHOTO/VIDEO
  6. MORE BELL
PACSUN®
  1. SHIRTS

MUSIC™
  1. FAKE PARENTS
  2. KING SHELTER
  3. JUNE PATROL

MORE*
  1. OLDER PROJECTS
  2. MORE PHOTO
  3. OFFLAND


 TACO BELL



SECTION DETAILS


I suppose you could call this my catch-all for Taco Bell projects. I've been fortunate enough to contribute to numerous projects that I'm genuinely proud of, so here's a compilation of several. I art directed most of these projects, and in many cases, I also served as the designer. I'll continue updating this page as time progresses.
  





CONCEPTING & BRAINSTORMING


According to Gallup Clifton Strengths, my top three strengths are Futuristic, Ideation, and Strategy. While my brain may not excel at everything, I do feel confident in my ability to brainstorm.

As a result, I've been selected for numerous teams whose primary objective is to generate big ideas for Taco Bell. I was even chosen to join a specialized idea incubator team tasked with envisioning the next wave of innovations for Taco Bell. Here are some ideas from a recent brainstorming session.ROLE
AD + IDEATOR
—
TACO BELL 2023
MARKETING


001
THE CULTURAL REBEL(S)
HOW
Our commercials and photoshoots now have a distinct style born of Live Más 2.0. Let’s put a face—or several—to that brand push with recurring talent that are our muses. A skateboarder, athlete, artist, creator, musician, gamer, each person appearing across our spots to take up the mantle and personify the cultural rebel even further.

WHY
We talk internally about the muse that informs our work. A recurring cast of individuals that personify this mentality will build stronger equity for Live Más 2.0 in the mind of fans.

002
TACO FLEET
HOW
Our taco trucks are known for surprise and delights. Let’s capitalize on this by making these moments more frequent and impactful. To do this we’ll:
  • Add more trucks to more cities/regions so they’re easier for fans to fan—or even reserve.
  • Show up to underserved communities to have a meaningful presence.

WHY
We have the opportunity to spread even more brand love with an expanded fleet of trucks and additional truck variations.

003
FROM THE 
CRAVE YARD
HOW
Once a year, on or around Halloween, we’ll bring back an item from the great Bell beyond at put it back on the menu for a single night.

Ext: We can expand this annual event in multiple ways: by having the entire menu be made up of discontinued on prior LTOs. Or even throw a haunted house drive-thru event.

WHY
Taco Bell has become the brand known to take away beloved menu items; this has in a sense become a DBA in and of itself.

005
INNER RING CARD
HOW
Let’s create an exclusive digital VIP card that fans can purchase. Whenever you reload credits on the card, Taco Bell will match it. Cardholders are also periodically given exclusive unlocks and deals.
Plus, as a tongue-in-cheek rife on pyramid schemes, you become the tip of the pyramid. The more friends you bring into the mix, the more collective rewards you all can unlock.

WHY
Like the next iteration of our Lover’s Pass line, this card rewards the biggest fans for their unconditional brand love and spreading that love.

006 PICKLEBELL
HOW
Major League Pickleball (MLP) is about to get the bell treatment as we buy our very own team. Said squad, The Bells, will reflect the brand while maintaining their own identity and vibrant uniform colors to maintain authenticity.

WHY
Pickleball has had an unprecedented surge in popularity—this is our opportunity to engage with a new, diverse audience of Gen-Z fans. We’ll push the sport’s popularity to the next level by joining the likes of other icons such as Lebron James and Tom Brady by owning a team and fostering the leagues’ growth.

007
THE MORNING BELL
HOW
Alarm clock apps are inexplicably bad or needlessly expensive. Let’s create our own app that is truly optimized while being completely free. It’ll include gradual wake-up options, Spotify linking, and even our iconic BONG sound to get you outta bed. Plus, the most valuable feature—free Taco Bell items if you wake up before a certain time.

WHY
We’re giving fans a free, helpful utility they’ll appreciate. Plus, routine rewards will be an effective driver for morning usage. By incentivizing with wake-up points daily, users will soon associate Taco Bell with breakfast.






CAMP FLOG GNAW


One of the most exciting music festivals is Camp Flog Gnaw, conceived by Tyler, The Creator. In 2023, Taco Bell opted to participate in this carnival-themed fest with a basketball shootout and fantastic prizes. I had the opportunity to art direct and design this range of swag.ROLE
AD + DESIGN
—
TACO BELL 2023
SWAG






TOASTED CHEDDAR CHALUPA


For this project, we received a specific request: "Promote the latest Chalupa with a subtle basketball theme that doesn't feel contrived." Despite having a limited budget and lacking access to a basketball court, I conceptualized an idea using only a chain-link fence, an old bench, a basketball, and some jerseys. The campaign garnered a positive reception! Additionally, while overseeing the shoot as the art director, I also assisted in shooting and editing the social videos.ROLE
AD + DESIGN + VIDEO
—
TACO BELL 2022
SOCIAL



FAJITA QUESALUPA


I played a key role in the Taco Bell x Crocs collaboration, overseeing the design of the Taco Bell branded Mellow Slides and packaging as well as art directing the social campaign.

I directed the photo shoot to align with the vision of both Crocs and Taco Bell. Additionally, I shot, directed, and edited the campaign videos. The collaboration proved highly successful, with the Taco Bell x Crocs Mellow Slides becoming Crocs' best-selling collaboration, selling out within an hour.ROLE
AD + EDITOR
—
TACO BELL 2022
PR PHOTOGRAPHY





CANTINA POSTERS


As of the time that I am building this site, this project is still in progress. With the new era of Taco Bell, we're revamping our Taco Bell Cantinas—the upscale restaurant locations. I took charge of art direction and design, creating a series of posters intended to be wheat-pasted into murals for each restaurant. Additionally, each location would feature a unique set of posters tailored to its area, adding a custom and purposeful touch. Here are a few of my favorite posters.ROLE
AD + DESIGN
—
TACO BELL 2024
INTERIOR DESIGN





CHICKEN TORTADA


This project held particular significance for me as it was one of the first I conceptualized from start to finish when I first took on the role of AD in PR. Unfortunately, the project was scrapped and never saw the light of day once the product was shelved. Here, I've included some sketches to illustrate the original storyboarding versus the final shot.ROLE
AD + EDITOR
—
TACO BELL 2022
PR PHOTOGRAPHY




WHITE HOT NACHO FRIES


"Hot" and "Ranch Dressing" seem like polar opposites. That was in my head when I was concepting this project. Immersing in a pool in the desert seemed like a perfect way to visually represent the flavor profile of these products. I believe we succeeded in conveying the intensity of the scene while subtly suggesting the coolness of the ranch.ROLE
AD + EDITOR
—
TACO BELL 2022
PR PHOTOGRAPHY




MEME TEAM


One of the highlights of my work week is participating in the meme team activities. We have a weekly Meme Wars session, during which a few of us gather to pitch meme ideas for the social media team. Here are some random and occasionally humorous memes.
ROLE
MEMELORD
—
TACO BELL
SOCIAL CONTENT






external links

   

(instagram, email, for a rainy day, resume, spotify)